Strategy & Transformation Leader

The person you call
when the big thing
needs to become real.

12+
Years Leading Product & Design Teams
2
End-to-End Salesforce Implementations
110+
Apps Unified Into One Platform
$80M
P&L Owned & Turned Around
Impact Stories
Salesforce

"The most innovative product Salesforce has ever built."

Directed Salesforce's Command Center vision: a next-generation AI-powered supervisor experience that unified fragmented agent management into a single, intelligent operating surface. Recognized directly by CEO Marc Benioff as the most innovative product Salesforce has built.

584K
Service Agents Enabled
2.8B+
Messages Supported
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Salesforce

From an outdated chat UI to Salesforce's first agentic conversational experience.

Salesforce Help served 60M visits and 2M support cases a year through a navigation-first site with a limited, buried chat feature. When Marc Benioff named help.salesforce.com Agentforce's live "Customer Zero" at the November 2024 Kick-Off, a 15-person cross-functional team had 5 days to redesign it and a month to ship. I led design, turning conversation into the core interface, and set the stage for the voice agents that came next. Today the live experience has powered 4.75M+ Agentforce conversations.

4.75M+
Agentforce Conversations
15
Person Founding Team
<1mo
Concept to Launch
Live-site total, chat + Agentforce, as of July '26.
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The redesigned Help.Salesforce.com homepage with a conversational Agentforce interface asking "How can Agentforce help?" front and center.
BNSF Railway

110+ apps. One platform. $23B business transformed.

Led BNSF's first major digital customer platform transformation in more than a decade, unifying 110+ fragmented customer-facing applications into a cohesive ecosystem serving 80,000+ users across North America's largest railroad.

110+
Apps Unified
80K+
Users Served
$23B
Business Supported
Read the story  →