About — Amanda Cornett Harris

Background

The story

Executive leader specializing in digital customer success, customer adoption, and AI-powered engagement. Proven track record building zero-to-one products, functions, and transformation initiatives that drive adoption, utilization, and business value realization across complex enterprise ecosystems.

Repeatedly selected as the first leader in newly created roles to define strategy, establish operating models, align stakeholders, and deliver scalable solutions that improve customer outcomes, operational performance, and business growth.

Over the past 20+ years, has helped organizations accelerate adoption of complex digital products, platforms, and customer ecosystems by identifying adoption barriers, reducing customer effort, increasing value realization, and aligning technology investments to measurable business outcomes. Experience spans enterprise SaaS, AI, transportation, logistics, field operations, and customer-facing digital platforms serving hundreds of thousands of users at scale.

Endorsements

What others say

01 — 07

Unni Rajendran

Managing Partner
GJ Consulting Group

"Amanda is a truly exceptional professional. She is a creative and mature leader, capable of leading a team both from the front and behind. Her leadership style is not only inspirational but is also characterized by a strong sense of character and high integrity. She brings a rare combination of passion, hard work and strategic thinking to her work, making her an invaluable asset to any team or project."

Lettie Haynes

AVP, Technology Services (retired)
BNSF Railway

"Thank you for your excellent leadership by being willing to listen, help align the team, and partner to drive success of the new Customer Portal."

Matt Eaton

Director of Software Engineering
Optum

"Amanda's work across dozens [of] customer facing applications helped modernize BNSF's customer applications and help shift the internal mindset of BNSF from internal focused to customer focused."

Nicole Peterson

Technical Product Manager
AT&T

"Amanda was an incredible mentor, she had a way of encouraging and pushing me that greatly helped propel my career forward, I owe a lot of my recent success and progress to her amazing support and advice. Amanda is a very talented leader who has an amazing ability to bring people and ideas together in a way that is non-threatening, yet extremely powerfully progressing the needle for change and success of the project that she is tasked with."

Emma Wylds

Lead Design Program Manager
Salesforce

"Amanda is a trusted partner across the organization who consistently builds trust with her team and partners. She excels at switching between different modes, managing her time and attention to balance the many responsibilities that come with leadership, whether it’s strategic planning, team development, or execution. Her openness to new ideas and approaches encourages her team to innovate, experiment, and embrace change, creating a culture of continuous improvement and growth."

Elisa Cardenas Salazar

Manager, Innovation and Strategy Portfolio XD Team
First Command Financial Services, Inc.

"Relationship building and trust are at the center of Amanda's leadership principles. She genuinely cares about people, their growth, career goals and overall well-being. I wholeheartedly believe Amanda's ability to lead fiercely stems from her desire to help others reach their full potential."

Ryan Moeck

Senior Director, Product Design
Salesforce

"I had the privilege of partnering closely with Amanda on some of our most ambitious and high profile Agentforce and Service Cloud work over the past couple of years. She's the rare designer with strong strategic instinct. She co-led our Unified Channel Setup experience and consistently drove the best user experience while pulling the right stakeholders (including cross-functional Marketing and Sales partners) into the room to pressure test ideas early. What stands out most is her reliability under pressure. Amanda carried significant scope across multiple high stakes programs at once and never let quality or momentum slip. She's collaborative, low ego, and genuinely raises the level of everyone she works with. Any team would be lucky to have her. I'd gladly work with her again without hesitation."

Career

Where I've worked

2025 — Present

Salesforce

User Experience Architect, End-to-End Engagement & Supervisor Experiences

Leading UX strategy for Salesforce's AI-powered supervisor and engagement experiences. Founding team member for Help.Salesforce.com and architect of the Command Center vision — recognized by CEO Marc Benioff as the most innovative product Salesforce has built.

2021 — 2025

Salesforce

Senior Director, Product Design — Service Cloud

Led product design for Salesforce Service Cloud, directing a multi-discipline team across the full service experience portfolio. Established design strategy, research operations, and the visual and interaction standards for Service Cloud's AI-era evolution.

2019 — 2021

BNSF Railway

Senior Manager II, Head of Experience Design

Built BNSF's Experience Design organization from scratch — 17 people, 40+ portfolios served, 320+ design initiatives in the first full year. Transformed an understaffed, directionless team into the company's most impactful design function, achieving NPS 67.

2016 — 2019

BNSF Railway

Senior Manager, Digital Customer Experience

Led BNSF's first major digital customer platform transformation in over a decade — unifying 110+ fragmented customer-facing applications into a cohesive ecosystem serving 80,000+ users across North America's largest railroad.

2013 — 2016

BNSF Railway

Manager, Second-Hand Rail Recovery

Built and ran BNSF's rail recovery business from scratch — operating model, field operations, and commercial framework — while managing a $60–80M annual revenue portfolio and leading a team of 15 field employees across 28,750 miles of track.

2007 — 2011

US Lime & Minerals

Manager, Corporate Traffic & Logistics

Managed corporate traffic and logistics for a publicly traded industrial minerals company, optimizing freight operations and carrier relationships across multiple production facilities.

Strategy and execution —in the same person.

Strategy and execution —
in the same person.